A total alcohol-free wine is a beverage that contains 0,0 % alcohol by volume.

A low-alcohol wine is a beverage that contains between 4% and 7% alcohol by volume.

The increasing health consciousness among consumers is driving the growth of the low-alcohol beverages market. Smoking rates are sharply declining, people are eating more balanced and drinking less alcohol.  Young people are leading the way and are more health and wellbeing focused than previous generations.  The pandemic has also been a push for many people to think about the importance of maintaining a balanced lifestyle. This movement isn’t a fad that’s going to disappear, it reflects a strong cultural shift in how consumers are re-evaluating their relationship with alcohol and how it aligns with other aspects of their lifestyles.  We saw James Bond opting for a Heineken Zero instead of his typical Martini prior to the release of “No time to die” in 2019. 

Consumers will drive and direct the growth of the low-alcohol beverages market in the next future.